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Kommersant Publishing House recognizes the East-West company as an expert in the restaurant marketing field

2007.06.21


Representatives of the East-West Company are invited as expert lecturers to the Conference: «HoReCa — a successful triad of production, marketing & personnel», organized by the Kommersant Publishing House. The Conference carrying out is planned in the course of the Exhibition PIR 2007 in Moscow (October, 3–6, 2007). Over 200 owners and top-managers of the largest Russian restaurant holdings should take part in it.

The Kommersant Publishing House has invited the East-West Company to present experts and participants of the HoReCa market a unique marketing technology: increase of client loyalty to a restaurant through increase of client loyalty to trade marks of the products, used the chief-cook. This marketing technology is interesting for restaurateurs not only as an additional means of clients attraction and keeping, but also as a profitable solution, allowing to shift a part of the marketing expenses to the supplier. The analysis showed, that till now such techniques has not been used in the world, therefore the ideas offered by the East-West company, in due course would create tendencies of partnership relations between a restaurant and supplier not only in Russia, but also all over the world.

More detailed information (the name of the lecturer and the date of report) will be given later.

Just for reference: Editions of the Kommersant Publishing House are: the Daily newspaper Kommersant — the Daily newspaper Kommersant in regions — the Analytical weekly Kommersant VLAST — the Economic weekly Kommersant DENGI — Monthly automobile magazine Avtopilot — Weekly youth magazine Molotok. More than 800 persons work in editions and technical services of the Kommersant Publishing House . The audience of Kommersant exceeds 1 million people.

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