East-West Group has participated in the largest dedicated event of the South Federal district
East-West Group has participated in the largest dedicated event of the South Federal district Industry of hospitality and entertainment. StoreLand — 2009. The exhibition took place in Sochi from18th March, 2009 to 21th March, 2009.
The city of Sochi is rapidly developing tourist center, the future capital of the Winter Olympic Games of 2014. The infrastructure of the resort is becoming more and more oriented on providing high quality services in the field of accommodation and food service. The region has huge potential in developing the sphere of hotel and restaurant business.
The intense interest of the restaurateurs and chefs to the high quality products was well seen thanks to amount of visitors on the exhibition stand of East-West Group. Besides taking part in the exhibition affairs East-West Group together with its distributor Horeka Trade Sochi — the main supplier of the products for the catering in the region — held a series of master classes for the clients. The theme of the seminars was Working with the premium meat in the context of crisis: marble meat (prime and alternative cuts), lamb, veal, pork.
During the master classes the leading chef of the Laboratory of taste East-West Roman Burtsev demonstrated chefs and purchasing agents his view of anti-crisis dishes made of high quality meat and answered the questions of the attendees about the special characteristics of the represented products. The head of representative office of the U. S. Meat Export Federation (USMEF) Galina Kotchubeeva told about alternative cuts of the marble beef. The advantages of using the alternative cuts are more evident in conditions of difficult country`s economic situation, that forces to look for the ways to decrease the prime cost of the menu.
The seminars were held with the aid of USMEF and ARDO Company, the producer of the frozen vegetables and fruits of prime quality.).
The exhibition photos are available in the photo gallery
of our company