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These are Label Rouge Yellow Chicken and Yellow Chicken (Cockerel) under St Sever brand

2008.08.22


New positions have been entered into the assortment of East-West Company. These are Label Rouge Yellow Chicken and Yellow Chicken (Cockerel) under St Sever brand produced by Fermier-Landais, France.

It is well known that the French have been successful in the production and growing of chickens. Fermier-Landais is a French producer No. 1 for yellow hens and the developer of Label Rouge, a worldwide brand, a guarantor of poultry quality.

Label Rouge yellow hens is a traditional product of the south-west of France, which was especially widespread at the time of Napoleon. The contemporary stage of yellow hens? production dates back to the time of De Gaulle, when Land was the only region where, due to the features of the landscape and the absence of plains for the development of incubator program (feed the starving Europe), it was decided to renew production of traditional French poultry free range. Fermiers-Landais is the founder of the first syndicate of free-range producers, professing the growing of poultry in the maximally natural mode, when hens live in spacious unlocked cages and walk freely in a pine wood, supplementing grain with grass nutrition.




The quality guarantee of Label Rouge production from Fermier-Landais producer includes:

  • Genetic clearance (providing the most genetically stable breed Bare Neck which means neck without feathers)
  • Grain feeding time — from 85 days (for comparison, broiler — 35—42 days)
  • Control of grain and water origin
  • Control of poultry growing hygiene and keeping a log of a daily regimen.


The yellow color of this poultry is acquired through a continuous corn feeding. The meat is very soft and has a wonderful juicy taste. The meat of chickens and hens is ideal for roasting either in a frying pan, or in an oven.

Product range of St Sever.

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