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The «East-West» Company Discovered America

2008.02.05


The «East-West» company was one of the first Russian suppliers to offer its clients an US grain-fed beef after more than four years import restrictions on this meat.

At the end of the past- at the beginning of the new XXI century the words Premium Beef and US Beef have practically been synonyms for the most part of Russian restaurateurs & chief-cooks, and simply for fans of good cuisine. The situation has changed in December, 2003, when the Federal veterinary service of the Russian Federation has forbidden import of US beef. Premium Beef market that has been almost wholly under the Yankees’ control has undergone a radical transformation: Australia, and a bit later Argentina, have changed the sole leader. Meanwhile, if Argentina has not been able to meet all chief-cooks’ requirements to premium meat, then Australia that has began to substitute US Beef not only at a Russian market, but also at a such exacting market as a Japanese one, has managed during few years to essentially improve even without that a high quality of the export meat , to improve standardization system and introduce into the market some new brands which have won international acclaim: Oakey & Wingham by Nippon Meat Packers and Green Mountain.

First shipment of US marble beef under the St. Helens trade mark from the AB Foods, one of the largest producers, was a remarkable event for the market. Restaurateurs which still recently considered US meat as a standard would have a good opportunity to compare meat quality supplied from US and Australian producers and make their own conclusions. In the present times, taking into account a sharp competition between producers, main centers of the world meat industry will be forced to put in their maximum effort in order to offer the best price-quality ratio. It is obvious that competition will only benefit Russian restaurateurs.

Just for reference: AB Foods is one of the largest US meat market players, specializing on premium beef production and having about 40 years of work experience. AB Foods is the first US producer that has got voluntary international QC & safety certificates and certificates for environmental friendliness ISO 9001:2000, HACCP, ISO 14001.

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