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We help in creating masterpieces


European product innovations for the most successful confectioneries


At Modern Bakery Moscow exhibition the East West Company held a presentation of product innovations intended to create confectionary masterpieces. During two days, from the 13th till the 14th of March, our production engineers under direct supervision of professional confectioner form Italy Fabio Birondi (IRCA concern) prepared sweet sets and told our guests about each ingredient potential in detail.

We tried to pay a particular attention to products perspective with a view to consumers’ demand which can help to make the range of products in confectionery showcase as wide and attractive as possible.

For example, WONDERMUFFIN SAVOURY mixture is developed to prepare spicy muffins, pies with stuffs. Furthermore, it is a wonderful base for savoury Viennese waffles. You may experiment with stuffs without end: add some tomato paste, oregano, cheese, pepper; excellent taste and possibility of original serving a la wafer-pizza will remain unaltered. Genuine interest and attention to such product innovation are guaranteed.

White chocolate RENO BLANC SUPÉRIEUR 42% presented at the workshop is a really unique product, analogue to which is hard to find in Russia. High cacao butter content ensures an excellent result when making hollow-body sweets — balanced taste and perfect shape will surprise even professional chocolatiers. We offered sweets with a stunning stuff, a novelty of the season JOYCREAM FLEUR DE SEL, to our guests. A taste of salty caramel combines perfectly with a tender white chocolate from Italy.

Our workshops at the largest exhibition for bakery and confectionery professional provide an excellent opportunity to meet our partners, show our product innovations and get a feedback.

Such meetings make it possible to carry on a dialogue with you and solve common tasks: what high-quality products can win over consumers, how to make an ideal dessert menu meeting present-day realia.

See more photographs from the workshop in social media — subscribe for the page of the East West Company on Facebook @EWSru. Be our friends, we will tell you a lot of interesting things.

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