The East West Company knows what the future holds for food industry in Russia!
On December 4, X RUSSIAN FOODSERVICE FORUM, a major business conference for restaurant-keepers, was held.
The big-name professional publication FoodService, which portrays East West Company as an expert in the HoReCa market surveys, has brought together more than 500 food industry professionals from all over Russia. Owners of top restaurants, restaurant chains, fast food restaurants, cafes, bars, diners, marketing specialists, managers and CEOs have come together to discuss market trends, development opportunities and agree on the next year's movement vector.
At the forum site there were speeches by the giants of catering business and representatives of popular projects, whose solutions and technologies are of interest to the entire market.
Each of the speakers represented a separate direction of the catering industry and talked about their work experience and newly-implemented solutions: Tatyana Yanisheva, Brand Manager of VkusVill, Victor Marenchuk, Head of Trade Marketing Department at Burger King Russia, Anastasia Tatulova, founder of the family coffee and pastry bar chain AnderSon and many other professionals. The special guest Arkadiy Novikov, the founder of Novikov Group, spoke about himself, his company and the intricacies of doing business in Russia and abroad.
The forum was both a working platform for intensive exchange of experience, professional observations and a bright holiday! The East-West company not only participated in the main business events but also arranged for the dessert part for the forum guests. They presented new pastry items – from spicy muffins with salmon and zucchini, to pastries and mango-flavoured molded sweets. We presented the company in different ways, as the supplier of the most popular products and high-quality ingredients as well as the originator of the unique temperature supply chain in HoReCa and in 4PL-logistics, in particular
The professionals are truly strong when they are able to absorb new ideas and respond quickly to the needs of market and business partners!