The East-West company enters a large-scale The Cool Dinner project
A major European manufacturer of refrigeration equipment Carrier Transicold has launched an impressive project — The Cool Dinner. The company's website and video channel publish stories about the travel of products from manufacturer to restaurant.
The East-West company has taken part in the making of a film about the journey of Swiss cheese. The film shows in detail how the finest fresh products from the Swiss Alps travel to a chef in St. Petersburg. Swiss cheese-makers told the century-old secrets of cheese making (from the optimal temperature for cheese transportation to the importance of applying family-based approach at work) and emphasized how important it is to strictly observe the storage and transportation conditions of the product.
To preserve the original taste of cheeses, the manufacturers impose the most stringent requirements on the refrigerated supply chain. Due to the high-quality Carrier Transicold equipment installed on the East-West truck fleet and the time-tested logistics, temperature-sensitive products go over long distances to get fresh to restaurants or grocery shelves.
In November the video appeared at the large-scale Solutrans exhibition in Lyon, France among famous European participants from Germany, Switzerland, Italy, Belgium, Spain.
The East-West company is always open to partnerships and friendly communications, and is glad to participate by the leading manufacturer of refrigeration equipment. We are responsible for products we are entrusted with!
Premium cheeses travel around Russia in East-West trucks