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News

For all confectioners of the country

2016.11.29


Starting from January 1, 2017, the widest range of ingredients offered by East-West company will be available to all participants and experts of Russian confectionery industry: distributors, confectionery production facilities and enterprises engaged in the confectionery business.

The East-West company was established in 1996 and started its activities with supplies of field-specific product range to hotels and pastry shops. Over the next years, the range of products has been constantly growing, and the company has brought newly-designed products which became bestsellers in their class: pastry cream, gels, sponge-type mixes, chocolate, fillings, decors and many others.

Global cooperation with foreign partners has developed into a joint venture, and in 2012 a separate legal entity — Zeelandia Ost-West was established specifically for confectionery business — to work with professional production facilities.

As of today, we have decided to terminate the strategic partnership with Zeelandia Ost-West effective from 1 January 2017. This change is a mutual decision and is due to business processes and ease of operation for both companies. The largest supplier to restaurants and confectionery production plants — East-West company — will again deal with all the enterprises of the confectionery business by its own efforts.

We are planning to keep unchanged the current pastry range and pricing proposal. The upcoming changes will allow us to become more mobile and focus on customer wishes, we will be pleased to offer many new products made by leading international and Russian manufacturers of confectionery ingredients.

In October, during the exhibition PIR-EXPO, we have organized a branch-specific evening standing buffet for players of Russian confectionery market, where we presented the changes in the range which will be launched in the nearest future. The evening participants were the first to learn about the future novelties from East-West.

The pastry chef team of one of the largest and most honoured confectionary concerns in Europe — IRCA, together with East-West confectioners has demonstrated some of their novelties in work.

All meeting participants were able to get to know the product range offered by IRCA, ask questions to the confectioners and company representative as the original sources and carriers of the European pastry knowledge, and as the creators of these professional ingredients.

Starting from January 1, 2017, East-West company will again be available for cooperation to all confectionery production facilities, shops and distributors. Meet the new products from the East-West product line-up!



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24/2 Usievicha ul., Moscow (495) 232–21–21
23 Melnichnaja ul., St.-Petersburg, (812) 333–01–01
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