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The East-West Company Took Part in the 13-th International Trade Fair for Bakery Equipment & Food Ingredients «Modern bakery 2007»


On the 15-th October, 2007, in Moscow, in the International Exhibition Centre Crocus Expo was opened the 13-th International Trade Fair for Bakery Equipment & Food Ingredients «Modern bakery 2007», the most attended by bakery and confectionery experts Russian trade fair. About 15.000 persons visit it annually.

The East-West Company stands have drawn attention of visitors of the exhibition due to their unusual decoration and a wide range of promo-actions.

The East-West Company has invited the most eminent European confectioners and bakers for participation in the exhibition, such as Martin Bax (the Group Company Zeelandia), Karl Fidelay and Nicolas Gosselk (Pritchitts) .

European masters of culinary arts together with the laboratory of taste of the East-West company experts have led interesting masterclasses at the company stand, devoted to:
  • Sponge-cakes, pastry and desserts with fruit, chocolate and nut filling. Manufacturing and decoration techniques;
  • Strata cakes. Simultaneous baking of different kinds of semi-finished products;
  • European trends in bakery, widening the product range due to products, containing high percentage of healthful ingredients, rolls & buns bakery products for stores and cafes;
  • Products, preserving freshness during long-term storage, manufacturing features, individual raw materials selection premium quality pastry on the basis of the Cookiemix LC;
  • Flans, fruit pies, cupcakes and muffins from different product ranges (chocolate, classic, fruit and liquor) ;
  • Biska Multibays is one base for all sponge bakeries: puffed and bread, rolls.
Representatives of the partner companies made reports on the conference taking place within the frameworks of the exhibition. The subjects of the reports were:
  • Confectionery ingredients for a mass production: layered pies, strata pies and flans (Matais Spiring and Martin Bax ( the Group Company Zeelandia);
  • New generation of cream substitutes — a new look at an old product (Karl Fidelay and Nicolas Gosselk (Pritchitts).
You may request a video-version of the seminar through your manager on the phone 232–21–21.

The company stand has been noticed by professional press (Confectionery and Bakery, Partner, Confectioner& Baker, Bakery magazines, etc.) A short reportage from the exhibition has been shown on one of the central TV-channels, a significant part of which was devoted to our masterclasses . Besides, on air of the Youth radio station sounded out interviews with our experts — Dmitry Jaskorske and Elena Shajakhmetova.
Photo-report will show you more details about the exhibition.

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