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The East-West Company Took Part in the 10-th Anniversary International Specialized Exhibition «PIR. Hospitality industry 2007»


On the 3rd of October, 2007, in Moscow, in the International Exhibition Centre Crocus Expo was opened the annual international exhibition «PIR. Hospitality industry 2007», which was the main business event for the Russian industry of food and hospitality. The East-West Company took part in this target event, and showed a compete range of products and solutions necessary for running a successful hotel & restaurant business, as well as other enterprises of the HoReCa market segment.

Company managers within 4 days entered a dialogue with visitors of the stand, exchanged opinions and manufacturing ideas, showed novelty products. As before, the chief-cooks and confectioners of the Laboratory of taste of the East-West company has led masterclasses with participation of invited stars.

The masterclasses have been given by:
  • Chris Taylor, one of the Australian grand chief-cooks, a multiple prize winner of continental and international contests of culinary arts, the Director and brand-chief of the Fraser’s gastronomic restaurant (Australia);
  • Roman Burtsev, a leading chief-cook of the laboratory of taste of the East-West company, a culinary consultant of the Academy of Culinary Arts in Bruxelles on «Russian cuisine» class;
  • Vitally Zukanov, Chief-cook of the laboratory of taste of the East-West company;
  • Maxim Saveliev, a manufacturing confectioner of the laboratory of taste of the East-West company.
A participation of the East-West company in specialized exhibitions is not limited by these events. Now the company is preparing for participation in the 13-th International Trade Fair for Bakery Equipment & Food Ingredients «Modern bakery 2007», which will take place on October, 15–18, 2007, in Moscow, in the International Exhibition Centre Crocus Expo. By the end of this autumn the company will participate in the XVI International Specialized Industrial Exhibition of Foodstuffs, Equipment and Food Industry Technologies, which will take place on November, 27–30, 2007, in Novosibirsk, in the territory of the International Exhibition complex «Siberian Fair». Photo-report will show you more details about the exhibition.

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