Shef magazine

The Shef magazine is a unique Russian specialized edition for chefs and confectioners. The magazine is intended for all professional and beginning culinary specialists interested in personal growth and self-education, keen and talented, which like to receive the exclusive and fresh information about the gastronomic world.

Target audience of the magazine includes also sommeliers, barmen, marketers and manufacturers, i.e. the people directly concerned with the product, its origin and preparation.

In the edition there are presented the most recent information on international tendencies and unique creative recipes from leading chiefs. The magazine Shef incorporates rich illustrative material, enabling to see new approaches to serving and design of a dish, table layout, menu arrangement, kitchen equipment, etc. There are also articles devoted to the history of international and Russian gastronomy, stories about the famous culinary specialists of the past years, national culinary traditions and customs, the information on exhibitions, contests, festivals and other gastronomic events.
http://www.nta-rus.com/publishing/chief/

Restaurateur magazine

The Restaurateur magazine is a specialized news and analytical magazine covering restaurant business. Here you may find the recent interesting information on enter-prises of public catering of different directions and market segments: from Fine dinning restaurants up to fast-food.

Magazine contents:

• News of the Russian and international restaurant business;
• Urgent reviews of the market of public catering services and the analysis of its work;
• Brands, suppliers and manufacturers
• Process equipment market analytical surveys;
• Interviews with restaurants’ owners and other subjects of the public catering services market;
• Materials associated with employees search and professional training;
• Consultations concerning efficient business management;
• Experts’ recommendations of in the field of Law and audit;
• Materials about current tendencies in the world restaurant fashion;
• Interviews with foreign restaurateurs.

http://www.nta-rus.com/publishing/restaurator/

FoodService Magazine

FoodService Magazine * in an analytical magazine concerned with the outdoor food market, intended for owners and managing directors of restaurants, bars, canteens, cafes, hotels and catering companies. General Directors, purchasing managers, chefs and companies-suppliers managers also enter an audience. The magazine tells about well-known restaurateurs, market tendencies and successful projects, carries out qualitative and quantitative researches. Authors of the edition review new restaurants of Russia, USA and countries of the Europe and Asia.

FoodService consists of five blocks. Each block is intended for a specific reading circle.

• In the news (violet) block there are published articles about the events, new restaurants and restaurant chains, personnel rearrangements and book novelties;
• The analytical (green) part of magazine is devoted to researches, reviews of market segments and innovative concepts. Researches are spent together with Russian agencies, such as MKG, Ipsos, «Komkon», and institutes, including GDI (Switzerland), University of Central Florida (USA);
• Articles about new technologies, peculiarities of restaurant business are published in the red block, together with materials about successful/unsuccessful projects;
• Articles in the fourth (dark blue) block are addressed to managing directors and purchasing managers.
• In the orange block, intended for chefs and to managing directors, are reviewed the most effective menu blocks, gastronomic tendencies and are given recipes of popular dishes .

* a former name — «My business. Restaurant»
http://www.cafe-future.ru/