The Laboratory of taste, an unprecedented project of the East-West
company in the Food Service market, has been opened in April, 2006 . The Laboratory of taste performs two functions research and educational.
The most famous chef and confectionery technologists carry out training master-classes,
share their knowledge and experience in a functionally equipped studio. All the seminars are free of charge and open for all East-West
clients. The actions like this, which take place on a regular basis and touch upon the most urgent problems, has become an important public forum, a place of non-official
meeting for industry experts: here they share new ideas, speak about problems encountered in their work and try to search interesting solutions in solving them.
The Laboratory experts regularly evaluate the foodstuffs and confectionery ingredients available in the market to estimate their suitability for professional use in public catering industry. The all products delivered by the East-West
company, have passed an obligatory quality testing in the Laboratory of taste.
The Laboratory of taste helps you to open up a world of imagination and creativity.
World leading chef and confectioners review global tendencies and trends in development of innovative processes in the cooking industry, taste new products and their combinations, discuss original ways of dishes dressing and serving. Konstantin Ivliev (GO-bar,Moscow),
Alexander Marchenko (Romashka Management), Alexander Sevostianov (Rosinter), Kris Taylor (Fraser`s, Australia), leading confectioners technologists form the companies Zeelandia(the Netherlands), Pritchitts(Great Britain), et al., have visited the Laboratory of taste.
The Laboratory of taste project is implemented under support of the Federation of Restaurateurs and Hoteliers, the International Culinary Federation and many restaurateurs and hoteliers, including Roman Roghnikovsky, Alexander Orlov, Stepan Mikhalkov, Igor Bukharov, et al., which entered into the Board of Trustees.