The EAST WEST company was founded in 1996. In the beginning it supplied Moscow hotels and confectionery shops with a narrow range of confectionery product categories. The Russian economic crisis of 1998 served as a powerful stimulus for the company development. The company strove to widen its product range and began simultaneous development of two independent activities- restaurant and confectionery business.

The EAST WEST company is the first Food Service market player to realize the importance of effective logistics solutions. An industrial-warehouse complex unprecedented from the viewpoint of its size and equipment, was constructed near the city of Zelenograd. The industrial-warehouse complex, equipped with an up-to-date automated warehouse system, was specially designed for handling of the wide range of diverse products. A high efficiency of orders delivery is provided due to own park of lorries, equipped with the modern refrigerating equipment.

Nowadays the EAST WEST company has the widest product range among HoReCa industry suppliers, and the level of the services rendered represents a milestone for other market players.

The company considers the next strategic stage of the development in a transition to essentially new, large- scale level of cooperation with its clients. We are convinced, that a new generation supplier should evolve from a food stuff supplier to the universal Adviser, the main task of which is an assistance to clients’ business development in the broad sense of this word. Such assistance assumes providing a full complex of marketing services: market research & analysis, purchasing strategy elaboration, menu development, personnel training and realization of actions aimed at end users’ loyalty increase, etc. We think that the steps undertaken by the EAST WEST company in this direction will influence the New Generation Supplier image and will permanently serve as a milestone for other market players.